Jaideep co-founded Pitchfork Partners Strategic Consulting LLP on New Year’s Day in 2015. Pitchfork Partners is a new-age strategy consultancy focused on complex corporate and business issues that require reputation building and reputation protection. The firm is media, partner, channel, and technology-agnostic, and is widely regarded as India’s first home-grown strategic communications firm.
An industry veteran with nearly 30 years of experience, Jaideep has worked across banking, media, public relations and communications, brand strategy, and marketing, spanning diverse markets and leadership roles.
Prior to founding Pitchfork Partners, Jaideep served as CEO of MSLGROUP in India, a Publicis Groupe agency. Under his leadership, MSLGROUP experienced significant revenue growth and market expansion, driven by strategic mergers and acquisitions as well as a strong push into digital communications and other emerging growth areas. In his final role at Publicis Groupe, Jaideep was based in Singapore in a regional capacity. During this period, he was a member of the Asia leadership team at MSLGROUP and also served on the India board of Publicis Groupe.
Earlier in his career, Jaideep was one of the founding members of Hanmer & Partners. What began as a small firm with a limited team went on to become one of India’s largest and best-in-class public relations consultancies, before being acquired by Publicis Groupe.
Jaideep holds an MBA in International Business. In the early stages of his career, he was associated with Pritish Nandy Communications Ltd., a prominent media and television production company, and also spent time in the banking sector before transitioning fully into communications and brand leadership.
Recognised as a thought leader across the Indian subcontinent, Jaideep has represented the marketing and public relations industry as a speaker at several national and international forums, including the World Economic Forum East Asia in Jakarta in 2011.
